Learn Content Marketing by Lauren Holliday

Learn Content Marketing

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Overview

In this course, you'll learn how to drive traffic to websites with killer content marketing. 

What's included?

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Contents

Getting Started
Preface to Marketing
The Marketing Funnel
Content Marketing Overview
What is content marketing?
Why do content marketing?
What resources do you need to start?
Content Marketing Strategy
Content Strategy vs. Content Marketing
7 Sections to Include in Your Content Marketing Strategy
Project 1: Create a Content Marketing Strategy (With Template)
Writing
Can writing be taught?
What is good writing?
What makes a good writer?
What makes content go viral?
Effective Blog Content Mindmap
How to Write Phenomenal Blog Posts in a World Full of Average Ones
How We Ranked for a High-Volume Keyword in Under 3 Months
Why no one will read your content
The 18 best writing tips you'll ever read
Read these gems.
Headline Resources
On Writing Well
4.53 MB
Content Types
Listicles: What makes a good listicle? Hint: These 4 elements.
How-to Posts
The Ultimate Guide
Case Study
Original Research and Insights
Interviews
Competitive Analysis
Opinion/Rant
Visuals
Blogging is More Than Writing: Image Tips
Editing
The Job of an Editor
Qualities of a Good Editor
How to give good feedback
Editing Tips
What Makes a Good Editor (Part I)
What Makes a Good Editor (Part II)
What Makes a Good Editor (Part III)
Blogging
The benefits of blogging for you
How to sell a client on blogging
Niche blog opportunities
Do both
Project 2: Spearhead a blog
How to develop a blog theme
Lay the foundation for your blog strategy
How to generate content ideas
The Advanced Guide to BuzzSumo
How to recruit good writers
How to Create an Editorial Calendar That Will Streamline Your Content Strategy
How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model
The Publishing Process
Distribution Tactics
Promoting posts with Facebook ads
Reporting
Case Study: How I increased traffic to a little known website in 1 month
Guest Blogging
How to Become a Columnist: The Ultimate Blueprint for Guest Blogging and Syndication